Ever wonder why your Online Store, Etsy shop, Blog, YouTube channel, etc. don't come up in a Google search?
It’s not because you're ugly, or don’t post enough, or that your website is new, or your creations aren’t interesting or unique.
It has nothing to do with your pretty face, your class or social status.
It’s definitely not because there’s too much big box competition and no one can make it as an entrepreneur in today’s economic climate, or any other silly shenanigans we might like to believe.
"It boils down to one thing... Google Doesn’t Trust You."
Better stated, Google doesn’t trust your brand. No trust = low ranking. Low ranking = low web traffic. Low web traffic = low sales.
Simply stated, your site must rank high on Google Search Results to get more traffic. If Google doesn’t trust your brand, that’s not going to happen.
Your Brand’s Online Trust & Authority
Put your imagination cap on and envision yourself meeting with your most trusted advisers: Susan Google, Mike Yahoo, and Bill Bing.
You desperately need advice on how to turn your passion into a paycheck, so you sit down with your dream-team and ask the big question...
“How do I become a professional artist?”
Susan Google quickly responds saying, “So glad you asked, I know so much about this. I literally know millions of professional artists who can help.”
You are so psyched you almost quit your day-job.
You’re sitting there all ears, pen-to-pad, Ms. Google politely says...
“Do you want info from the most successful, trusted, and reliable artist I know, or perhaps a tidbit from Tom the Art Guy, whom I met on Facebook yesterday?”
“Oh Susan” you say, “Please send me the little bit of garbage data you have on Facebook Tom and all his low-ranking glory!”
Um, no. You are not an idiot, so you ask for the info from the most proven and reliable source.
This is What Happens When Your Customers Search Online
They’re asking their most trusted sources (Google, Yahoo and Bing) to make recommendations to them. This is why it’s so important for you to Rank High on Search Engine Results Pages (SERPs). People are more likely to click on links closer to the top because those links are viewed as most trusted and relevant.
Understanding Search Engine Results Pages
Search engines are tools that allow people to search for information on the internet (Yonnetti, 2010). The largest search engines are Google, Yahoo and Bing.
A Search Engine Results Page or SERP is the first page of results displayed after a person enters a search term (Cleanup Interactive, n.d).
"75K Searches are Submitted to Google Every Second"
-Omaha Media Group
Providing the fastest, most trusted and relevant data helps build a search engine’s credibility as a source of valuable information.
Each search provides unique results based on factors such as:
Location of the Person Searching
Previous Browsing History
SERPs are Organized into Five Sections:
1. Knowledge Graph
Data in the knowledge graph is sourced from authoritative sources and reorganized for quick viewing and comprehension.